Thai financial services provider Siam Commercial Bank (SCB) has become the first official shirt sleeve partner of English soccer side Leicester City.
As well as adorning the playing jerseys of 2015/16 Premier League champions, SCB will have a strong brand presence throughout Leicester’s King Power Stadium, and across interview backdrops and digital advertising boards, as well as on the Foxes’ social media platforms.
The financial terms of the agreement have not been released.
Manchester City became the Premier League's first team to have a shirt sleeve sponsor when they signed a UK£10 million (US$12.4 million) deal with tyre company Nexen in March.
Leicester City will not have been able to demand a figure as high the Manchester club, but they will be likely to expect a total fee in the region of UK£7.5 million (US$9.7 million).
“The SCB partnership is one we can be extremely proud of, as attracting one of the strongest, most reputable financial institutions in Thailand shows the kind of impact Leicester City is continuing to make in the country,” said Aiyawatt Srivaddhanaprabha, vice chairman of Leicester City. “Over the last seven years, we have built a series of partnerships with blue chip companies in Thailand and East Asia that have truly strengthened the bond between the club and the region.
“The opportunities for development are very exciting.”
Leicester City begin their domestic campaign away to Arsenal on 11th August. The SCB sleeve badges are debuting at the Premier League Asia Trophy, the pre-season competition which the club are currently playing in Hong Kong. The Foxes drew their opening fixture 1-1 with Premier League rivals West Brom.