Toyota has renewed with the Southern Intercollegiate Athletic Conference (SIAC), the US college sports conference consisting of Historically Black Colleges and Universities (HBCUs).
The car manufacturer will remain as the official automotive sponsor of the SIAC for a further year. Alongside brand visibility at SIAC games it will also have a strong presence on the conference’s digital and social media platforms.
SIAC will once again partner with Toyota’s recycling project, the Toyota Green Initiative Campus Ambassador Program, which 26 athletes from the 15 HBCUs were entered in during the first year.
“We are looking forward to continuing this important partnership with the SIAC,” said Mia Phillips, national manager of multicultural and crossline marketing strategy at Toyota Motor Sales USA. “We take great pride in the relationships that we have cultivated and strengthened with SIAC fans, students and alumni, and are very proud to remain the official automotive partner of the SIAC.”