Shikhar Dhawan named Jolly Roger ambassador

Alcoholic beverages manufacturer Allied Blenders and Distillers (ABD) has snared Indian cricketer Shikhar Dhawan to promote its Jolly Roger brand of rum.

Shikhar Dhawan named Jolly Roger ambassador

Alcoholic beverages manufacturer Allied Blenders and Distillers (ABD) has snared Indian cricketer Shikhar Dhawan to promote its Jolly Roger brand of rum.

The 28-year-old batsman, who currently captains the Sunrisers Hyderabad IPL team and represents the Indian national side, will help promote the brand through ‘a 360 degree marketing’ campaign that will feature outdoor, print, radio and point of sale displays.

“Our brand, Jolly Roger, connects well with the young consumers,” said Deepak Roy, the executive vice-chairman and chief executive of ABD.

“As the endorser for Jolly Roger, Shikhar Dhawan is a strategic fit for the brand to reinforce its imagery and continue making inroads to the minds of the consumers.’’