Shell and Ferrari extend historic relationship
Formula One team Scuderia Ferrari Marlboro has renewed its technical and commercial partnership with Shell for a further five years.
As part of the deal, Ferrari will continue to use Shell fuel and lubricants in its Formula One cars, as well as carrying prominent branding on the vehicles' liveries and on team apparel. Based on details of previous agreements, the deal is likely to be worth around US$32 million a year.
Ferrari team principal Stefano Domenicali was effusive in his praise of what he described as "a unique partnership in the history of motor sport." He said: "The extension of our relationship with Shell up to the end of 2015 is yet another step in the Scuderia’s plan to strengthen its long term future and is also a clear sign of continuity and the confidence placed in Ferrari by a company that is a world leader in its field. Shell has been with the Scuderia from the year it was established in 1929 and has played a significant role in many of our successes."
The announcement of the renewal has been timed to coincide with the 450th Formula One Grand Prix that Ferrari has raced using Shell fuels and lubricants.blog comments powered by Disqus
- Length of contract: 5 years
- Annualised value: US$32 million
- Overall value: US$160 million
Bath Rugby’s main sponsor agrees new contract - 14 June 2011
Asics secures England Netball extension - 05 June 2013
Shell Advance extend Malaysian Moto GP deal - 30 June 2011
Shell extends Houston Open association to 25 years - 30 March 2011
Related blog posts
Grand Prix Business Diary: Italy - 10 September 2012, Notes & Insights
Formula One Business Diary: Belgium - 27 August 2013, Notes & Insights
Juanjo Marquez - Time for action - 10 October 2011, Notes & Insights
Vijay Singh offers to pay bail for Allen Stanford - 01 July 2009, Notes & Insights
Being: in the spotlight had ‘tremendous’ benefit for Liverpool - 13 November 2012, Notes & Insights