Shanghai Shenhua gear up with Changan Ford

Chinese soccer team announce partnership with automotive manufacturer.

Shanghai Shenhua gear up with Changan Ford

Top-flight Chinese soccer side Shanghai Greenland Shenhua have launched a new partnership with Changan Ford.

Under the terms of the agreement, the automotive manufacturer will carry out a series of promotions, offering fans of the Chinese Super League (CSL) club a premium package, providing them with an annual membership card which will include a purchase discount on Ford vehicles, as well as access to the Ford vehicle repair channel.

The deal sees Changan Ford expand its presence within Chinese soccer, having been an exclusive sponsor and vehicle provider of the CSL since 2014. Additionally, the car company has carried out various commercial activities to support the development of soccer in China.

Shanghai Shenhua are currently 12th in the 2016/17 edition of the CSL, and play their next fixture at home to 11th-placed Chongqing Lifan on Saturday.