Insurance company SGIO has extended its co-major sponsorship of Australian Football League (AFL) team West Coast Eagles.
Under terms of the new multi-year deal, SGIO will continue to have logo placement on the front of the team's playing jerseys for the next three years. Though financial details were not released by either organisation, based on media reports and agreements of a similar nature the deal is thought to be worth roughly US$1.3 million annually.
"The West Coast Eagles has been an iconic part of the Western Australian sporting landscape for the past 25 years and SGIO has been by their side since day one," said John Lewis, SGIO senior manager of advertising and sponsorship. "With this renewal, we are communicating not just how committed we are to the football club, but also to the people of Western Australia."
Trevor Nisbett, West Coast Eagles chief executive, "SGIO is one of the longest-standing partners of the West Coast Eagles and we’re lucky to have such a committed, passionate and active sponsor of our football club. We look forward to another 25 years of success starting with 2012.”
In April 2011 the Eagles announced that Australian bank Bankwest, the club's other co-major sponsor, would replace long-term sponsor Hungry Jack's in a deal widely reported to be worth US$1.3 million annually.
To celebrate the 25th anniversary of the club and the sponsorship renewal, SGIO has launched a new television commercial featuring West Coast Eagles coach John Worsfold and a number of player's including Darren Glass, Dean Cox, Andrew Embley, Shannon Hurn, Josh Kennedy and Adam Selwood.