Serie A makes billions from new broadcast deals

Serie A's first centrally-sold broadcasting contracts have been awarded, with Sky Italia and Mediaset securing packages.

Serie A's first centrally-sold broadcasting contracts have been awarded.

Sky Italia and Mediaset have secured two of the six packages offered by Italian soccer association Lega Calcio. Sky Italia's 'platinum' package gives it satellite and IPTV rights to Serie A for the next two seasons, while Mediaset's 'gold' package gives it digital terrestrial transmission and IPTV rights for the same time period.

Sky's package covers every Serie A club, while Mediaset's covers 12 teams. Sky Italia will pay US$1.64 billion over the contract, while Mediaset will pay US$617.7 million. That is a further boost to Lega Calcio, which set an initial price of US$1.62 billion from the package secured by Sky Italia, and US$612 million for the package won by Mediaset in the tender documents. International agency Infront Sports & Media has guaranteed Lega Calcio US$6.9 billion in television rights for the next six years.

It is expected Lega Calcio will reach agreement on the four outstanding packages within the next six days.