Perform-owned over-the-top (OTT) broadcaster DAZN has secured multi-platform broadcast rights for Serie A, the top tier of Italian club soccer, in three different continents.
The three-year deal will see DAZN stream up to 380 Italian top-flight matches exclusively in Germany and Austria, while also broadcasting with digital exclusivity in Canada. In Japan, DAZN will screen up to seven matches each week, including one exclusive top pick match.
The new agreement, which comes ahead of Cristiano Ronaldo’s Serie A debut for Juventus, bolsters DAZN’s extensive Serie A portfolio in Germany, Austria and Japan, while adding it in Canada where previously coverage of the league was offered by DAZN only as part of a carriage partnership with BeIN Sports.
Earlier in 2018, DAZN claimed the exclusive rights to 114 Serie A fixtures in Italy, while also buying the rights to every game in Serie B.
Since then, the OTT platform has expanded its sports rights portfolio, with La Liga, Ligue 1, Ligue 2, Copa Libertadores, Copa Sudamericana, Africa Cup of Nations, FA Cup, EFL Cup, NHL, MLB, Heineken Champions Cup, Guinness Pro14, UFC, Matchroom Boxing, Showtime Boxing, Bellator MMA, PDC Darts and the World Rally Championship (WRC).
James Rushton, chief executive at DAZN, said: “This deal extends our commitment to screening extensive coverage from Italy’s top football league around the globe. With Ronaldo joining Juventus, we expect this to be a huge draw and benefit five of our markets, with DAZN Italy already confirmed to show 114 matches a season exclusively for three seasons.
“The investment is central to our fan-first philosophy and belief in offering an unrivalled multi-sport experience that is accessible, affordable and flexible,” Rushton added.
DAZN is available on most devices, including smart TVs, PCs, mobile phones, tablets and games consoles. In Italy, DAZN is launching as an app on Sky Q. DAZN gives fans complete control, offering a free month trial and no long-term contract.