Rolling sports business news wrap: Every deal, every day

Top story: Snapchat reveal Bitmoji partnership with Serena Williams.

Rolling sports business news wrap: Every deal, every day


Top story

To mark the start of Wimbledon, Snapchat's Bitmoji augmented reality (AR) platform has revealed a partnership with women's star Serena Wiliams which allows users to take on the seven-time singles winner at the grass court Grand Slam.


  1. Anthony Joshua signs two-fight Wembley Stadium deal

  2. David Beckham’s Miami MLS group switches focus for stadium

  3. Serie B outfit US Lecce launch own kit brand

  4. Girona plot stadium expansion after successful La Liga bow

  5. Mediapro registers VAR brand in Europe

  6. Brazil games most pirated at World Cup, says report

  7. Borussia Dortmund net two new sponsors

  8. UFC secured ‘well over’ US$700m in revenue in 2017

  9. FuboTV streaming World Cup in 4K resolution

  10. Wolves cash in sleeve deal with cryptocurrency platform

  11. Sauber become latest Formula One outfit to launch esports team

Using their 3D Bitmoji avatars users can to take on a digital version of Williams, in a deal that marks a first celebrity partnership for the platform.

"Tap on the front-facing camera to activate an interactive 3D Bitmoji Lens and see how many points you can score against the GOAT," tweeted John Brennan, head of global sports partnerships at Snap.

Access to the experience requires users to link their Bitmoji account with Snapchat. With the virtual court and players set, users can then press the "PLAY" button to begin. As Williams serves the ball, users can move their cartoon likeness to the spot on the court where the ball is traveling, and their avatar will swing at the ball accordingly. Players can earn up to four stars with continued volleys, with the speed increasing with each level.


US Formula One motor-racing team Haas F1 has signed a sponsorship deal with automotive products manufacturer Old World Industries for the remainder of the 2018 season.

Top flight German soccer club Eintracht Frankfurt has entered into a partnership with Tipwin that sees the sports betting company become a premium partner of the Bundesliga outfit until the end of the 2021.

Newly-promoted Serie A outfit Empoli have announced a five-year kit sponsorship deal with Kappa that covers the first team, youth academy and women’s side.

In Spain, La Liga club Granada have signed a three-year kit supply deal with Italian brand Errea.

America's National Basketball Assocation (NBA) has furthered its commitment to the African market by agreeing a partnership with Agence Française de Développement (AFD), France’s public development bank, to  for youth-focused basketball projects in the Ivory Coast, Morocco, Senegal, Nigeria and select other countries on the continent.

Media Rights

The Czech Republic’s Digi TV has secured exclusive rights to Italy’s Serie A for the next three seasons.

The Turkish Basketball Federation has sealed a record domestic rights deal for the Super League (BSL) with Türk Telekom, which will position the top-tier club competition as the telecommunications company's flagship sports product. The three-season deal will run through to the end of the 2021 season with Türk Telekom to exploit the rights via pay-television platform Tivibu.

Chinese internet company Tencent has extended its rights deal for the Tour de France cycling event for the 2018 edition of the Grand Tour race.

Personal Endorsement

MS Dhoni has become a 'partner-evangelist' for audio and electronics brand SoundLogic.

World Surf League (WSL) star Macy Callaghan has come on board as an ambassador for sun cream brand, 2XP.

Bidding & Hosting

Tennis Australia has confirmed that Brisbane will be among the “two or three’’ cities to host ties in the ATP’s World Team Cup in January 2020.

European Tour Properties has added Moscow Country Club as its 28th venue to host the Staysure Tour’s VTB Russian Open Golf Championship (Senior) in August this year.

Beer of the Day

Brazilian beer brand Brahma, an official sponsor of the national soccer team, has been aggressive with its World Cup marketing on Twitter. As soon as it was decided that Brazil would be facing Belgium in the quarter-finals, Brahma's official accounted posted a graphic that read: "In the quarter-finals, one is the country of beer and football. The other is Belgium." Hitting where it hurts.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story