Second-tier Aalen confirm new regional partner
German soccer club VFR Aalen has signed a new regional partner in the shape of local bank Kreissparkasse Ostalb.
The company will sponsor the VIP area at the second-tier club's home stadium, with its branding appearing across the venue.
The deal was put together by Sportfive and although no financial details were revealed it is expected to have a low six-figure value.
Meanwhile, another German club, Hamburg, has extended and expanded its relationship with Austrian-founded digital platform Laola1.tv. The Sportsman Media Group agency subsidiary will now be directly responsible for Hamburg's online presence for the next four years.
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