Rolling sports business news wrap: Every deal, every day

Top story: Ticketmaster extends official partnership with Seattle Seahawks.

Rolling sports business news wrap: Every deal, every day

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Football: Ticketmaster has announced an extension of its official partnership with the National Football League's (NFL) Seattle Seahawks and CenturyLink Field to bring digital tickets to the franchise's fans. 

The length and financial details of the deal were not announced but Ticketmaster will remain the official primary and secondary ticketing partner for the Seahawks, providing fans with a marketplace to buy and sell verified tickets.


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Under this extended agreement, fans can access digital tickets with their mobile device and download to a digital wallet where they will be scanned to gain entry to the game. Digital tickets will also personalise the fan experience by providing fans with information on efficient parking and entry options at the venue.

"With one of the most tech-savvy fan bases in the country, renewing our agreement with Ticketmaster and moving to digital ticketing was a natural next step," said Chuck Arnold, chief operating officer of the Seahawks. "Ticketmaster has long been a valued partner and we're excited to bring this technology to fans."

Soccer: Brazilian top-tier outfit Cruzeiro has renewed their sponsorship deal with Caixafor another year. The total value of the new contract is worth R$16.8 million (US$4.8 million), with the team to receive a fixed R$10 million (US$2.8 million). That figure is R$1 million (US$287,000) below what the club received last year as a result of the bank taking up only front-of-shirt sponsorship, dropping its branding from the back.

SG Dynamo Dresden have announced that web-host and domain provider has signed a three-year contract to become the 2. Bundesliga club's main sponsor. The deal has been described by the club as the largest sponsorship contract in their history

Basketball: Fox Sports has agreed a multi-year rights partnership with the National Basketball Association (NBA) to back the North American league’s new Junior NBA World Championship.

The Easycredit Basketball Bundesliga (BBL) has extended its media rights contract with Deutsche Telekom in a long-term deal until the end of the 2022/23 season, worth a reported €1 million (US$1.2 million).

Motorsports: Dreyer & Reinbold Racing have announced that Indianapolis-based commercial real estate developer Loftus Robinson will be a major associate partner with the team for the fourth consecutive year at Sunday's 102nd Indy500.

Pool: Online poker operator PartyPoker has extended a title sponsorship deal for the Mosconi Cup until 2020.

Broadcast: Sports Illustrated’s over-the-top (OTT) service, Sports Illustrated TV (SI TV), is expanding its distribution outside of its original Amazon launch on web browsers, as well as rolling out on Roku, iOS and Android devices within the next week.

Offer of the day 

Sports fans from across the world are set to be afforded the opportunity to own a piece of Lord’s cricket ground. The initiative fronted most notably by former England cricket captain David Gower, has been launched by property developer Charles Rifkind, who owns a portion of land underneath the Nursery End of the ground. 

It sees the public get the opportunity to buy shares, starting at UK£500 according to the Daily Mail, in the defunct railway line tunnels under Lord's. The offer is not connected to Lord's management in any way, with the land being marketed by Rifkind through his company Rifkind Associates and will be secured by a tradeable cryptocurrency token.

The Mail notes that the scheme is more likely to be viewed as a long-term investment opportunity as Lord’s still has a 119-year lease on the top 18 inches of land above the tunnels. It comes after Lord's owners, the Marylebone Cricket Club (MCC), rejected Rifkind’s redevelopment plan for the Nursery End in September last year.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story