Scottish Rugby toasts new beer deal with Caledonia Best

Caledonia Best has been announced as the official beer of Scottish Rugby.

Caledonia Best has been announced as the official beer of Scottish Rugby.

Under terms of the three-year agreement, the Tennent Caledonian brand will serve as the official beer partner to Scotland's national rugby union team, the Glasgow Sevens event and the country's two professional outfits, Edinburgh Rugby and Glasgow Warriors.
 
Additionally, as part of the deer, Tennent Caledonian has secured pouring rights to Scotstoun Stadium in Glasgow and the 67,130-capacity Murrayfield Stadium in Edinburgh.
 
Though financial terms of Caledonia Best's sponsorship were not released, in an official press release the deal is described 'as the biggest of its kind in Scottish Rugby history'.
 
 
"We are delighted to announce the new partnership with Scottish Rugby," said Tennent Caledonian marketing director Paul Condron. "Caledonia Best is truly an ale for Scotland and we see Scottish Rugby as a perfect fit for the brand. Whether it’s watching Glasgow or Edinburgh on a Friday night, or cheering on Scotland at a packed Murrayfield during the Six Nations, we want to be at the heart of the Scottish rugby match-day experience. To celebrate, we’re going to reward 80 Edinburgh and Glasgow fans with the unique opportunity to travel aboard the Scotland national team bus for the 1872 Cup away legs which are sure to be great occasions.”
 
Scottish Rugby director of commercial operations, communications and public affairs added, “We’re delighted to have Tennent Caledonian on board as a new major sponsor and, as a company synonymous with success and Scotland, this will be a terrific addition to our family of partners. Every week thousands of supporters head to watch our professional clubs and we’re in no doubt this partnership will be a very welcome addition for fans of Edinburgh, the Warriors and our national team, as we push for success on and off the pitch. We believe an important element to rugby is the camaraderie that takes place before and after the match and this association will further enhance our offering to fans. The unique travel opportunity around the 1872 Cup fixtures is a great example of this.”