Scottish Rugby freshen up Dove partnership

SRU signs extended partnership with skincare brand.

Scottish Rugby freshen up Dove partnership

Dove Men+Care and the Scottish Rugby Union (SRU) have renewed their partnership, having enjoyed a successful alliance for the previous three years. 

Continuing with the previous deal, the brand will hold the exclusive rights to provide Scotland’s players with anti-perspirants, shower gels and face products.

To further celebrate the renewal of the partnership, a new film featuring Scotland captain Greig Laidlaw was released. The film uses the hashtag #SCRUMTOGETHER and aims to reinforce Dove Men+Care’s message that ‘Care Makes a Man Stronger’. The scrum-half was Scotland’s leading point’s scorer in the recent Rugby World Cup, accruing seventy nine points in five matches.

Toni Blackhurst, head of marketing and sponsorship at Scottish Rugby, said: “We’re delighted to be extending our partnership with Dove Men+Care. We look forward to working together on some exciting activation campaigns over the next few years.”

Callum Galloway, brand manager of Dove Men+Care, said: “Dove Men+Care has demonstrated its commitment to rugby over a number of years, and we’re delighted to be continuing our support of Scotland ahead of what is a hugely anticipated RBS 6 Nations.

Dove Men+Care was the official male grooming supplier of Rugby World Cup 2015.