Scottish Rugby dials in BT renewal

UK telecoms giant remains with rugby union body until 2021.

Scottish Rugby dials in BT renewal

Scottish Rugby, the country's governing body for rugby union, has extended its partnership with global communications and broadcast company BT for a further three years.

The renewal, which commences in June 2018, will see BT remain as the organisation’s principal partner until 2021. BT will continue to be the front-of-shirt sponsor of Scotland’s men’s and women’s national sides, as well as its international sevens team. 

The UK-based telecommunications giant also retains the naming rights to the home of Scottish rugby, BT Murrayfield, while it will have a strong brand presence at the Scotstoun Stadium in Glasgow.

BT has been a partner of Scottish Rugby since 2014. The financial terms of the revised agreement have not been released.   

"I am very pleased BT is continuing its relationship and investing in Scottish rugby with this sponsorship until 2021,” said Graham Sutherland, chief executive of BT Business and Public Sector. “BT is a proud supporter of Scotland and we hope to continue seeing further success on the pitch.”

Mark Dodson, Scottish Rugby's chief executive, added: "Over the past three years we have built an excellent relationship with BT and worked closely with them to ensure their investment made a material difference to the game in Scotland. This confidence has enabled us to have proactive negotiations with them to ensure they could continue as a principal partner.

After many years of relative mediocrity, Scotland’s men’s rugby team showed an upturn in form last season under previous coach Vern Cotter - who left the role to coach French side Montpellier following a successful 2017 Six Nations campaign that included defeats of Wales and Ireland - and his successor Gregor Townsend, whose team tasted victory over Australia on their recent summer tour.