Bet-at-home are to sponsor German soccer club FC Schalke 04 for the next two seasons.
Sponsors.de reports that the online bookmakers have become a second-tier premium sponsor of the Bundesliga club with an extensive advertising and hospitality presence at the Veltins Arena, including branding on pitchside advertising hoardings and the suspended video cube and a private suite. Bet-at-home will also have branding on the official Schalke 04 website. The deal is thought to be worth around US$1.45 million a year.
Schalke 04 are the first Bundesliga club to be sponsored by Bet-at-home, whose deals elsewhere in German sport include HSV Handball, while the company is also a partner of soccer clubs RCD Mallorca in Spain and FK Austria Wien as well as the Emirates Cup pre-season tournament.