Top Story: Saracens to stream pre-season match on Facebook

Rolling sports business news wrap: Every deal, every day.

Top Story: Saracens to stream pre-season match on Facebook

Getty Images

Top Story

Premiership Rugby champions Saracens will stream their pre-season fixture against Ospreys live on social media platform Facebook to kick off their new content partnership with GiveMeSport (GMS).


  1. Tottenham delay move to new stadium over safety concerns
  2. La Liga confirms landmark Facebook rights deal in India
  3. DAZN claims Serie A rights in four more markets
  4. New York Yankees reinstate Papa John’s deal
  5. Vegas Golden Knights sign up with Exeo Entertainment
  6. Spark lands exclusive Premier League rights

The UK-based sports media company will work with the top-flight English rugby union side to support content creation across all channels throughout the 2018/19 season, with a particular focus on Facebook where GMS boasts 26 million followers.

The partnership will be geared towards creative content to further develop the presence of the Saracens brand on a global scale and engage the club’s fanbase.

Saracens’ fixture against Ospreys, which takes place on 23rd August, will be broadcast direct from the GMS Facebook page and via the RugbyPass website.

Tim Hunt, chief executive of Premier Team Promotions Ltd, the joint venture overseeing Saracens’ commercial operations, said: “This partnership with GiveMeSport is another key piece of our strategy to grow the Saracens audience and fanbase.

“With their enviable reach amongst sports fans and their ability to produce high quality and engaging content, we are excited by what we can achieve together.”


Spanish soccer giants Atletico Madrid have agreed a one-game sponsorship deal with Save the Children for the Uefa Super Cup, which pits last season's Champions League winners against the Europa League champions. The charitable organisation's logo will appear on the back of the La Liga team's shirts for the game against Real Madrid. 

Romanian Liga 1 top-tier football club Dinamo Bucharest have announced a new shirt sponsorship deal with online gambling operator Unibet.

Third-tier English soccer side Sunderland have extended their partnership with UK bookmaker Coral for another two years.

In German soccer, MBG-owned energy drink, Effect, has become the first sponsor of Bundesliga outfit Schalke 04's esports team. 

Staying in Germany, 2. Bundesliga outfit FC St Pauli have prolonged their agreement with mobile operator Congstar until the end of the 2019/20 season. 

FC Köln have signed an exclusive three-year betting partnership with Bwin, while Holstein Kiel, yet another 2. Bundesliga outfit, have signed a betting sponsorship deal of their own with Bethard, which is co-owned by Swedish soccer star Zlatan Ibrahimovic.  

Mobility data and analytics company Moovit has been named as the official mobility app for this year's Asian Games in Jakarta and Palembang, Indonesia. 

Servpro, a provider of fire and water clean-up services, is the new title sponsor of the Cotton Bowl US college football game.

German ice hockey team Krefeld Pinguine have penned a back-of-shirt sponsorship deal with dairy and meat products manufacturer Yayla Türk.

Bidding and Hosting

Detroit is set to remain on the calendar of US motor racing series IndyCar after the Michigan Department of Natural Resources finalised the terms of an agreement with the Detroit Grand Prix organising body, which has staged 25 races since 1992. 

Miss of the Day 

Eleven Sports endured a difficult start to life as the UK’s newest sports broadcaster after fans criticised its streaming coverage of last weekend’s US PGA Championship major golf tournament.

Some viewers complained on social media of a lack of log-in information, while others bemoaned microphones picking up noises from American commentators. More significantly, though, is that a number of fans watching on the service missed Brooks Koepka’s winning putt as Eleven’s feed cut out while the American was lining up his shot on the 18th green.