The National Hockey League’s (NHL) San Jose Sharks have agreed a new partnership with Miner Family Winery.
The company, which already serves as the official wine of the NHL, will become the official wine of the California-based franchise’s new members-only BMW Lounge, where a number of its products will be served on a complimentary basis. The winery will also benefit from its drinks being sold on the concourse at the team’s SAP Center during games.
Additionally, the partnership provides the Miner Family Winery with an array of signage and branding opportunities at the club’s home venue, along with an option to host wine tasting events at the arena throughout the season. The length and financial details of the deal were not disclosed.
“The San Jose Sharks are excited to announce a partnership with another outstanding international brand, the Miner Family Winery,” said John Tortora, chief operating officer of the San Jose Sharks. “In seeking a preeminent winery to serve our patrons at SAP Center, Miner Family Winery made perfect sense.
“The Miner family has supported the Sharks for many years and our fans will enjoy the high-quality wine that Miner produces each year. We look forward to a long and productive partnership with Dave Miner and his dedicated employees at the Miner Family Winery.”
“As a lifelong hockey fan and an avid Sharks fan, I couldn't be happier to partner with the San Jose Sharks and SAP Center as the official wine of the BMW Lounge,” added Dave Miner, owner and founder of Miner Family Winery. “All of us at Miner Family Winery are excited about this partnership and we look forward to bringing the finest wines to Sharks fans, especially members of the BMW Lounge. We have a long tradition as the official wine of the National Hockey League but it is even more special to partner with our home team.”
The Sharks qualified for the season-ending NHL play-offs in 2016/17, but were eliminated in the first round by the Edmonton Oilers. They start the new season at home to the Philadelphia Flyers on 4th October.