49ers team up with Topgolf for interactive fan experience

San Francisco outfit become first NFL team to install golf company’s simulator at stadium.

49ers team up with Topgolf for interactive fan experience

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The San Francisco 49ers of the National Football League (NFL) have partnered with sports entertainment company Topgolf to install a Swing Suite at Levi’s Stadium.

The Topgolf Swing Suite will be inserted in the 68,500-seater venue’s Michael Mina Tailgate loft event space, enabling visitors to play a variety of interactive, virtual games on a simulator. The area will be equipped with lounge seating, high-definition televisions and food and beverage service.

The 49ers are the first NFL team to fit their stadium with a Topgolf Swing Suite, which will not provide a view of the playing field. Fans will be able to book out the area for social gatherings or private practice sessions.

"Levi's Stadium and Topgolf share a common focus of providing unique experiences and high-end amenities for our customers, making the new Topgolf Swing Suite in the Mina Tailgate lofts a natural fit for both organisations," said Jamie Brandt, 49ers vice president of sales and service.

"Levi's Stadium was designed to be a relevant year-round attraction for the Bay Area and the addition of Topgolf will be a great complement to the annual calendar of events and daily activities already programmed for the venue."

"We're thrilled to work with an iconic venue like Levi's Stadium to provide a new, interactive entertainment experience for 49ers fans and Bay Area residents and visitors," said Ron Powers, president of Topgolf Swing Suite. "This is the first permanent Topgolf amenity in a professional football stadium, and we know golfers and non-golfers alike will have a great time playing a variety of games on the industry-leading Full Swing simulator."