Samsung sponsors Asian Games; Hanoi to host 2019 event

08 November 2012 | Posted in Hosting, Sponsorship, Multiple sports, Global, Asia | By David Cushnan

Samsung has agreed a deal to sponsor the Incheon 2014 Asian Games.

The Korean electronics giant is a long-term partner of the Asian Games, having sponsored every edition since Bangkok 1998.

The company, which is also an International Olympic Committee TOP partner, will be a sponsor in the mobile, audio-visual products and home appliance categories as well as supplying laptops and PCs for the Games.

“Samsung is proud of its legacy for the Asian Games, one of the world’s leading sporting events” said Sunny Hwang, vice president and head of global sports marketing of Samsung Electronics.

"The agreement Samsung signed with 2014 Incheon Asian Games Organizing Committee specifies that the company will continue to activate a marketing campaign based on its rights, such as using the logo and emblem, medal awarding ceremony, venue branding as well as Samsung’s exclusive rights of conferring Samsung MVP Award."

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The deal is likely to have a significant seven-figure value, although no financial details were revealed.

Meanwhile, in a separate announcement during its general assembly in Macau, the Olympic Council of Asia (OCA) announced that the Vietnamese capital Hanoi will host the 2019 Asian Games.

Hanoi's bid defeated Indonesian city Surabaya in a two-city race. Sheikh Ahmad Al Fahad Al Sabah, the president of the OCA, said: “I am confident the Vietnam government, Hanoi city and the National Olympic Committee will do a great job with the cooperation of the OCA. Vietnam has all the tools - a country with big potential and a booming economy.”

Hanoi has a population of seven million. It has planned to host 36 sports during its Games, including the 28 summer Olympic sports on the 2020 programme. The event will take place in November 2019 following the construction of sports facilities, new highways and a new airport terminal.