Samsung has entered into a commercial agreement with the organisers of the Swiss Open, a women’s tennis event on the WTA Tour.
The electronics company will be the title sponsor of the tournament, which is being played at the TC Lido Lugano tennis club from 9th to 15 April and will now be known as the Samsung Open.
Tournament organiser InfrontRingier also announced that Cornèr Bank has signed on as a presenting partner.
Neither the financial terms nor the duration of the contracts have been made public.
"The tournament will be fully Samsung-branded in all its products: from televisions and refrigerators in the public areas to LED boards with Samsung Galaxy and QLED TV, as well as washing machines on centre court," said Dario Casari, sales director at Samsung. "In addition to naming, we also want to proactively shape the event in 2018.
“The mobile payment solution 'Samsung Pay' is ideal for this: a safe and easy payment method, just everywhere. At the Samsung Open, you can leave your wallet at home."
This 2017 edition of the event was won by Markéta Vondroušová of the Czech Republic.