São Paulo hydrate with Levity

Brazilian soccer club announce official water partner.

São Paulo hydrate with Levity

Beverage company Bebidas Poty has utilised its sponsorship of top-flight Brazilian soccer outfit São Paulo to make its mineral water product Levity the team’s official water partner.

As part of the deal, the brand will receive extensive advertising space throughout the Campeonato Brasileiro Série A side’s Estádio do Morumbi, as well as being promoted across the club’s digital channels.

Bebidas Poty signed an agreement with the six-time Brazilian champions in 2016, which currently sees the drinks manufacturer serve as the club’s shorts sponsor.

São Paulo currently sit 18th in the Campeonato Brasileiro Série A following a 1-1 draw with second-placed Grêmio on Monday.