SAB renews with Cricket South Africa

Castle Lager commits as the official beer of the Proteas for five years.

SAB renews with Cricket South Africa

South African Breweries (SAB) has extended its commercial partnership with Cricket South Africa (CSA) for a further five years.

SAB brand, Castle Lager, will assume the role of official beer to the men’s national team across all forms of international cricket: Tests, one-day internationals and Twenty20. The financial terms of the deal, which runs until the end of the 2021 season, were not released.  

Castle Lager was previously the front-of-shirt sponsor of the Proteas Test match and one-day international teams but it was replaced by a new headline sponsor, the domestic bank Standard, earlier this year.  

“We are proud to announce our continued sponsorship of, and commitment to, the Proteas and CSA,” said Nic Scheijde, general manager of Castle Lager. “As the ‘Official Beer of the Proteas’, Castle Lager will be able to further entrench our relationship with South African sports development, the players themselves and the fans behind the boys.

“Cricket will be the real winner and we are looking forward to partnering with the new team sponsor to take SA cricket to greater heights.”

On the pitch, South Africa recently humbled 2015 Cricket World Cup winners Australia 5-0 in a home one-day international series. The concluding match at Newlands, Cape Town  on Wednesday saw the hosts achieve a 31-run victory, with man of the match Rilee Rossouw compiling 122 runs from 118 balls.