SA Rugby, the governing body for rugby union in South Africa, has launched a new three-year partnership with First National Bank (FNB).
The banking group will serve as the Springboks’ back-of-shirt sponsor until the end of 2020, in a deal which will see the company’s logo imprinted above the playing number on the national team jersey.
The financial terms of the agreement were not officially disclosed but the Sport24.co.za website reports that the deal is worth an annual ZAR20 million (US$1.5 million).
The Springboks will wear FNB-branded jerseys for the first time when they take on Argentina in Port Elizabeth on 19th August.
Jurie Roux, chief executive of SA Rugby, said: “FNB is one of South Africa’s most respected brands - part of the national DNA, like the Springboks - and we greatly appreciate the support and confidence they have shown in the team and in rugby. We are sure we’ll replay their investment.”
Faye Mfikwe, FNB’s chief marketing officer, added: “As a proudly South African brand, we believe that this partnership symbolises our commitment to nation-building. As proven in South Africa over the last 20 years, sport has the amazing power to unite a nation, and there’s no better representation of this than the Springboks’ historic Rugby World Cup victories in 1995 and 2007.
“The partnership with the Springboks is the pinnacle of our journey and as a brand, we remain committed to making a positive contribution that will take the country forward.”