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Russell Athletic to dress world-famous Harlem Globetrotters

22 October 2010 | Posted in Sponsorship, Basketball, North America, | By Eoin Connolly

Russell Athletic will provide apparel to the Harlem Globetrotters for the next three years.

In what is likely to be a seven-figure deal, Russell Athletic will supply the celebrated exhibition basketball team's official uniform, practice gear and travel wear, while its subsidaries Brooks and Bike will provide casual footwear and athletic training supplies respectively. The signing of Russell Athletic completes a busy week for the Globetrotters, who have also announced sponsorship deals with Greyhound Lines, Howard Johnson Hotels, America’s Best Contacts & Eyeglasses, and Spalding ahead of their 2011 world tour.
 
Globetrotters senior vice president for partnership and marketing Peter LaPointe said: "Russell Athletic has been a trendsetter in athletic gear for over a century. Its innovations in athletic apparel make it an ideal clothing partner for a team that travels to more than 200 cities in North America each year."
 
The Harlem Globetrotters 2011 world tour will be a celebration of the team's 85th consecutive year of playing.
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Contract Details

  • Length of contract: 3 years
  • Annualised value: US$500,000
  • Overall value: US$1.5 million
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