Italian soccer giants Roma have announced a new partnership with Uber.
The app-based taxi and transportation company will serve as the Serie A outfit’s mobility innovation partner for the remainder of the 2017/18 season.
Uber will run a number of activations and initiatives to make travelling to and from the club’s Stadio Olimpico easier for supporters. After games, the app will indicate the closest pick-up locations to help avoid congestion, while fans using Roma’s unique promo code will receive a 20 per cent discount on all Uber rides to and from the stadium on matchdays.
Roma are fifth in Serie A with 27 points from their opening 11 games. They play their next fixture at home to fourth place Lazio on Saturday.