Rolex returns in time for 100th Davis Cup final

16 November 2012 | Posted in Sponsorship, Tennis, Global, | By Michael Long

Rolex returns in time for 100th Davis Cup final

As reigning champions Spain and hosts Czech Republic gear up for the 100th edition of the Davis Cup final, Swiss watch brand Rolex has re-signed as an international sponsor of the competition.

The announcement comes as players representing the two countries prepare to face each other in Prague in a repeat of the 2009 final which Spain won 5-0. The first match-up sees world number five David Ferrer take on Radek Stepanek on Friday at the Czech capital's O2 Arena.

Rolex first signed up as the official timekeeper of the International Tennis Federation (ITF)’s flagship competition in 2007. A major backer of tennis worldwide, the brand also supports Wimbledon and the Australian Open, as well as many other ATP and WTA events. It has also had deals with Caroline Wozniacki, Li Na, Ana Ivanovic and Roger Federer.

“We are delighted that Rolex is extending its association with Davis Cup and look forward to working with them over the coming years,” said ITF president Francesco Ricci Bitti. “The company’s commitment to tennis is good for the sport as a whole and we thank them for that. We think that the Davis Cup is an excellent fit because of its prestigious history that, for over a century, has asked each player and each team to strive for the very best.”

Other sponsors of the Davis Cup include title partner and official bank BNP Paribas, and international sponsors HP, Hugo Boss, Adecco, and NH Hoteles.

Picture shows team captains Alex Corretja (R) of Spain and Jaroslav Navratil of Czech Republic shaking hands ahead of this weekend's title clash.


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