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River Plate and Adidas pen record-breaking kit deal

19 November 2015 | Posted in Sponsorship, Soccer, South America, | By Michael Long

River Plate and Adidas pen record-breaking kit deal

Resurgent River Plate have secured the largest kit deal in Argentinian soccer history after extending their partnership with Adidas.

The new agreement, thought to have been signed earlier this month, will run until 2021 and is reported to be worth a total of US$60 million, or US$10 million a year.

The contract surpasses the deal River Plate’s cross-city rivals Boca Juniors have with Nike, which is said to be worth US$8 million annually.

Adidas’ record-breaking investment continues the impressive revival at River Plate, who suffered relegation to Argentina’s second tier for the first time in their history in 2011.

Under new president Rodolfo D'Onofrio, who joined River in late 2013, the club have won several major trophies, including this year’s Copa Libertadores.

Thanks to that triumph, River Plate will represent South America in next month’s Fifa Club World Cup in Japan.

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Contract Details

  • Length of contract: 6 years
  • Annualised value: US$10 million
  • Overall value: US$60 million
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