Richmond Tigers partner with Puma

AFL team bring forward kit supply deal after BLK’s receivership.

Richmond Tigers partner with Puma

Australian Football League (AFL) side the Richmond Tigers have confirmed a kit supply deal with German sportswear brand Puma.

The partnership, which was scheduled to begin in 2018, now starts with immediate effect. The five-year deal will cover the Tigers’ playing and performance apparel, as well as the club’s replica jerseys.

The Tigers’ outgoing kit supplier, BLK, was placed into administration in November. BLK had long-term apparel deals with six other Australian rules football teams - Western Bulldogs, Richmond Tigers, Adelaide Crows, Gold Coast Suns, Brisbane Lions and Greater Western Sydney Giants – and had just signed a three-year deal with St Kilda.

The financial terms of the Puma deal were not released.  

"We are proud to partner a world class brand in Puma that will now provide all of the club's on and off-field apparel from the 2017 season," said Brendon Gale, Richmond’s chief executive. "For a number of reasons we had started to explore apparel partnership options. 

“We had been in discussions with Puma for some time and given their reputation for quality service, and products, it was clear they are our preferred partner moving forward.

"We had agreed earlier this year to commence our partnership with Puma in 2018. However, given the issues with our contracted supplier, Puma have been able to step in immediately which is fantastic. While the situation with our current supplier is disappointing, the club has been proactively considering its options and is subsequently very well placed to deal with it.”