Reports: Real Madrid pen €70 million Emirates renewal

Spanish soccer club sign record shirt sponsorship deal with airline.

Reports: Real Madrid pen €70 million Emirates renewal

European soccer champions Real Madrid have renewed their partnership with Emirates until the end of the 2021/22 season, according to various reports.

If confirmed, the Dubai-based airline will continue as the La Liga side’s front-of-shirt sponsor for the next four seasons, in a deal which will see the company’s Fly Emirates logo emblazoned across the chest of all first team playing tops.

According to Spanish daily newspaper Marca, the extension is worth €70 million (US$84 million) for each year of the agreement, earning the reigning European champions a mammoth total of €280 million (US$336 million).

The deal would become the most lucrative shirt sponsorship agreement ever seen in world soccer, dwarfing the annual €55 million (US$66 million) Madrid’s rivals Barcelona receive from Rakuten, along with Manchester United’s UK£53 million (US$73.9 million) per annum partnership with Chevrolet. 

Real Madrid are eighth in La Liga after a surprisingly poor start to the new season. Los Blancos are already seven points adrift of league leaders Barcelona, and will be hoping for an upturn in form when they travel to play Deportivo Alavés on 23rd September.