The Football Association (FA) has reportedly agreed a 12-year renewal with Nike.
Nike will continue to supply English soccer’s men’s and women’s side with match-day and training kits at all age group teams. The revised deal will carry with it stipulations and financial penalties that will be directly linked to the men’s soccer teams performances at the major tournaments, Uefa’s European Championships and Fifa’s World Cup.
According to various outlets, the American sportswear giant will be paying English soccer’s governing body UK£400 million (US$503million) over the entirety of the deal. Although neither party has commented on the new long-term partnership, it is expected to be announced within the week.
The apparent deal comes at a time when the FA has been hit by scandal off the pitch and poor performances on it. The men’s team were knocked out of the Uefa European Championship in 2016 by minnows Iceland in the last-16 round, which resulted in the resignation of head coach Roy Hodgson. The former Fulham manager was replaced by Sam Allardyce, whose 67-day tenure ended in ignominy after an undercover newspaper sting. Furthermore, English soccer has been rocked by a catalogue of historical sexual abuse cases.
Gareth Southgate has been announced as Allardyce’s replacement, signing a four-year deal worth UK£2 million per year in November.