Report: Bilbao score New Balance deal

Challenger brand to become kit supplier of Spanish soccer side.

Report: Bilbao score New Balance deal

La Liga soccer side Athletic Bilbao have signed a major supply deal with challenger sportswear brand New Balance, according to multiple reports.

The agreement will initially run for just the 2017/18 season, but with the option to extend, and will see the Basque side end their longstanding relationship with Oregon-based sportswear manufacturer Nike.

New Balance will design, produce and retail Athletic Bilbao’s matchday kit, training gear and casual wear, and will receive branding at the club’s San Mames stadium.

The deal comes as New Balance look to make waves throughout the soccer kit supply market. Bilbao will become the second La Liga club to sign a deal with the brand, after Sevilla agreed a partnership with it last year. Outside of Spain, the company currently provides apparel to Premier League side Liverpool, Scottish champions Celtic and Portuguese giants Porto.