Vodafone are close to agreeing a US$25 million stadium naming rights agreement with the home of Premier League soccer team West Ham, according to several reports.
The owners of the London Stadium, which was the centrepiece of the city's 2012 Olympic Games, are understood to be in advanced talks with the telecommunications company, and a six-year deal is expected to be announced in the coming months.
Vodafone hopes its name will adorn the 60,000-seater stadium in time for the start of the 2017/2018 Premier League season.
It is not yet clear what share of the deal West Ham will receive. The top-tier English side have endured a difficult first season at their new ground, both on and off the pitch. The Hammers lie 15th in the table, only six points above the relegation places, whilst altercations between fans and stadium officials have marred a number of matches this season.