Report: Twitter enters talks for UK rights to US PGA Championship

Social media platform seeks deal to stream major golf tournament.

Report: Twitter enters talks for UK rights to US PGA Championship

Twitter has entered negotiations to secure the UK rights for this year’s US PGA Championship, according to the Financial Times.

The newspaper reports that the social media platform is trying to acquire the digital streaming rights in the UK for the 2017 edition of the major golf tournament, which is due to take place next month at the Quail Hollow Club, North Carolina.

A deal with Twitter would fit the US-based company’s strategy of obtaining live sports rights in an attempt to grow its user base as part of its effort to reach profitability.

An agreement also seems feasible given that in January, the PGA Tour agreed a new partnership with Twitter which entitles the platform to distribute more than 70 hours of live coverage from 31 tournaments for the remainder of the 2016/17 season.  

The report also claims that a UK free-to-air network is in talks for the TV rights to the event, prompting speculation that golf could return to the BBC just one year after the public service broadcaster gave up its rights to the Open Championship after 60 years of covering the event.    

The news comes one week after Jeff Price, the PGA of America’s chief commercial officer, confirmed that the organisation had decided against extending its partnership with UK pay-TV giant Sky Sports in favour of pursuing a new media model. Sky had held the rights to the event for the last decade, and recently confirmed that a dedicated golf channel would be part of its revamped sports offering which will be officially launched on Tuesday. 

The 2017 US PGA Championship will be the 99th edition of the golfing showpiece, and gets underway on 10th August, before concluding on the 13th.