Russell Westbrook pens ten-year Jordan Brand extension

NBA MVP’s new shoe deal with Nike offshoot valued as its most lucrative to date.

Russell Westbrook pens ten-year Jordan Brand extension

National Basketball Association (NBA) star Russell Westbrook has agreed a ten-year extension of his shoe deal with Nike’s Jordan Brand, according to ESPN’s Nick DePaula.

Industry sources report that the reigning NBA MVP’s new contract is the most lucrative total endorsement deal for a Jordan Brand athlete to date, and will see the 28-year-old remain with the company until the end of the 2025/26 season.

The Oklahoma City Thunder point guard first signed a five-year agreement with Jordan Brand in 2013, and has since been the face of its advertising campaigns and the annual Air Jordan model each season. The new deal is expected to see the two parties work together to develop an on-court Westbrook signature shoe.      

The extension, which was negotiated by the Wasserman agency and Westbrook’s agent Thad Foucher, comes ahead of the initial deal’s expiration next year.

Following the departure of eight-time NBA All-Star Kevin Durant, Westbrook led the Oklahoma City Thunder to the season-ending NBA Playoffs in 2016/17, but they were eliminated in the first round by the Houston Rockets. The Thunder play their first game of the new season at home to the New York Knicks on 19th October.