The National Basketball Association’s (NBA) Milwaukee Bucks have agreed an extension of their local broadcast deal with pay-TV network Fox Sports Wisconsin, according to SportsBusiness Journal.
The new agreement runs for seven years and is reportedly worth more than US$200 million. Fox Sports will pay the Bucks US$26 million next year, representing an increase on the low US$20 million range figure the franchise received last season.
The previous deal is said to have been worth an average of slightly less than US$20 million each year, but SportsBusiness Journal says the new contract includes four per cent annual escalators that are in keeping with similar local NBA deals Fox Sports has recently signed.
The agreement could come as another financial boost for the Bucks, who are being widely linked to a 20-year naming rights deal with Fiserv for their new arena worth an annual US$6 million.
The Bucks’ deal with Fox Sports comes after another breakthrough season for the team and their star player Giannis Antetokounmpo, who has now led the franchise to the play-offs in two consecutive seasons.