ESPN has struck a deal to take its X Games action sports event series to Australia for the first time next year.
The US broadcaster announced on Thursday that the event will be held in partnership with Australian free-to-air network Seven West Media, and will take place at Sydney’s Olympic Park between 19th and 21st October 2018.
Under the deal, Seven will provide live domestic coverage of the event, which includes music performances and art installations as well as competitions in sports including skateboarding, BMX and Moto X.
In the US, ESPN’s coverage will be shown on ESPN3 and as part of its 'World of X Games' series on ABC. ESPN will also air the Sydney event in other markets via its ESPN International networks, as well as distributing rights to other broadcasters and media outlets.
The Australian Financial Review reports that Sydney will become a regular stop for the X Games, which was founded in 1995, beyond 2018. It adds that Seven, which already represents ESPN for advertising in the Australian market, will assist with marketing and promotion.
“We are proud to be bringing the X Games to Australia,” said Seven chief revenue officer Kurt Burnette. “We have a terrific relationship with ESPN and we look forward to delivering an outstanding event.”
The Sydney event becomes the fourth edition of the X Games slated for 2018, following previously announced events in Aspen in January, Oslo in March, and Minneapolis in July.