Report: AC Milan to end long-running Adidas partnership

Serie A giants to end 20-year kit supply arrangement with sportswear brand.

Report: AC Milan to end long-running Adidas partnership

Top-flight Italian soccer side AC Milan will conclude their kit supply deal with German sportswear giant Adidas at the end of the 2017/18 Serie A season.

Adidas had been the Serie A club’s technical supplier since 1998, and the 20-year partnership had been one of the longest-standing of its kind in European club soccer.  

According to Italian specialist outlet Calciomercato, Milan executives have already begun their search for a new kit sponsor. They are believed to have begun negotiations with American brands New Balance and Under Armour to replace Adidas.

AC Milan currently occupy seventh place in the top-tier Serie A and face city rivals Inter on 15th October in the Derby di Milano.