French automotive company Renault and its Renault Sports Racing division have entered the esports market by partnering with professional outfit Team Vitality.
The two parties will form Renault Sport Team Vitality, an esports outfit dedicated to motorsport-based games.
The team will feature in this year’s Rocket League Championship Series Europe, where they will be represented by esports professionals Philip Paschmeyer, Victor Locquet and Sandro Holzwarth.
Renault are looking to enter the team in Formula One’s eSports Series, a tournament based on the official video game for the motor racing championship.
Renault will allow Renault Sport Team Vitality players to access its Formula One factory in Enstone, England, where they can supplement their day-to-day esports development with training alongside Renault Sports Racing drivers and technical staff.
Bastien Schupp, vice president of global brand strategy and marketing communications at Groupe Renault, said: “As a discipline, esports have a promising, far-reaching future and we’re looking forward to connecting people from Renault Sport Racing to these young gamers and being a part of it.”
Fabien Devide, founder and chairman of Team Vitality, added: “We all want to make it to the very top of the European and international scenes.
“Many of its methods are the same as those we employ in esports, namely data and performance tracking, physiotherapy, fitness training and mental training.”
Renault joins major brands like Adidas, Omen by HP, Volvic and Canal+ as an official partner of Team Vitality, with branding to be visible on players’ team clothing at League of Legends and Fifa tournaments.