Regina Baresi makes history with Adidas deal

26-year-old becomes first Italian female to agree deal with sportswear giant.

Regina Baresi makes history with Adidas deal


Regina Baresi, captain of the Inter Milan women’s soccer team, has become the first Italian female to secure a personal endorsement deal with German sportswear brand Adidas.

The 26-year-old striker, who is the daughter of Inter Milan president Giuseppe Baresi, will work with Adidas on promotional activities across its digital and social media channels.

Baresi said: "In a football year with such an important goal as the promotion in Serie A, being chosen by Adidas for a partnership has made my season even more stimulating and beautiful. The first Adidas Italian female player: receiving their trust makes me optimistic about achieving many goals.”

Inter Milan women are currently second in Serie B, the second-tier of women’s soccer in Italy, after winning 13 of their 16 games so far this season.