Nike Golf has added a number of top players to its stable of endorsers, including Patrick Reed, Chris Wood and Alex Noren, whilst also signing rookies Cameron Champ and Jimmy Stanger.
Each of the golfers will wear the brand’s apparel and shoes on the course under the terms of their deals, while South Korea’s Si Woo Kim and England’s Lee Westwood have signed agreements to sport Nike footwear, according to PGATour.com’s Jonathan Wall.
Reed (pictured), the current world number 24, is the most high-profile among Nike’s new 'head-to-toe' signings. A five-time PGA Tour winner, the American returns to Nike having endorsed Callaway for several years.
Englishman Wood, a three-time winner on the European Tour, has also signed a head-to-toe deal, as has Swede Noren, the world number 18 who has nine European Tour titles to his name but has yet to win on the PGA Tour.
Champ and Stranger are set to make their professional debuts this year having excelled in college.
Nike’s golf stable already includes the likes of Tiger Woods, Jason Day and Rory McIlroy, who signed a ten-year, US$100 million extension of his apparel deal last April.
The new Nike agreements come amid golf’s traditional New Year ‘equipment signing period’, reports Wall. Already this year, reigning Masters champion Sergio Garcia has swapped TaylorMade for Callaway and renewed his longstanding apparel and footwear deal with Adidas.
Adidas has also confirmed new tie-ups with last season’s PGA Tour Rookie of the Year Xander Schauffele, who, like Garcia, has made the move from TaylorMade to Callaway.
In addition to Garcia and Schauffele, Callaway has also signed Kim, 22, and American Hudson Swafford to its roster for 2018.