Red Bull Salzburg expand Rauch Fruchtsäfte deal

Fruit juice brand upgrades to become Austrian soccer club’s premium partner.

Red Bull Salzburg expand Rauch Fruchtsäfte deal

Top-flight Austrian soccer side Red Bull Salzburg have announced that Rauch Fruchtsäfte has expanded its association with the club to become a premium partner.

The upgraded deal will see the fruit juice producer serve as the front-of-shirt sponsor for the youngest player in the Austrian Bundesliga outfit’s matchday starting line-up, while the rest of the players will continue to wear playing tops sponsored by team owners Red Bull.

The renewal marks the continuation of a partnership which first began in 2015.

We are pleased that Rauch Fruchtsäfte is to be with us a premium partner of FC Red Bull Salzburg in the future,” said Stephan Reiter, Red Bull Salzburg’s business general manager. “The Rauch company stands for innovation, quality, dynamism and freshness. As that matches us really well, we decided we don't just want to wear their logo on our sleeves, but also present the youngest player in the starting line-up as the Rauch rookie of the match.”  

Red Bull Salzburg were crowned champions of the Austrian Bundesliga in 2016/17 for a fourth consecutive season, and kick off the new campaign at home to recently promoted LASK Linz on 29th July.