Spanish soccer giants Real Madrid have entered into a multi-year partnership with Betcart.
The BCourt Group-owned bookmaker will be listed as the La Liga side’s official betting partner, in a deal which will see the gambling operator receive extensive brand exposure throughout the club’s Santiago Bernabéu Stadium.
Betcart will also benefit from coverage across the reigning European champions’ official website and digital channels. Although the financial details of the partnership have not been disclosed, Betcart has described it as a “landmark” deal for the company.
Dave Gal, chief executive of Betcart, said: “Our strategy has always been driven by a desire to stand out from the crowd and deliver excellent user experience. This is a partnership to make others take note, and one that is built to last. We can’t wait to address the entire sports betting industry alongside Real Madrid.”
Real Madrid are sixth in La Liga following a disappointing start to their title defence. They play their next fixture at home to Espanyol on 1st October.