Rolling sports business news wrap: Every deal, every day

Top story: Real Betis return to Kappa.

Rolling sports business news wrap: Every deal, every day

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Top story

Italian sportswear brand Kappa is returning as the kit supplier of Spanish top flight soccer club Real Betis.


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The La Liga outfit has signed a new four-year deal, which comes into effect for a new season where the club will be in the Europa League, and runs until the end of the 2021/22 campaign.

The deal to replace German brand Adidas, revives a partnership that ran from 1995 to 2009, a period that included Seville-based Betis winning the Copa del Rey in 2005, and appearing in the Uefa Champions League in the following season.

Kappa will produce sport and lifestyle ranges for the Seville-based club as well as developing new distribution and sales channels, both digitally and physically, to help drive up revenues from replica products.


German top flight soccer outfit FC Nürnberg has announced that Dataform Dialogservices is the club's new storage and logistics partner.

Fellow Bundesliga club Borussia Monchengladbach have agreed a sponsorship deal with safety shoe manufacturer Elten.

Betway has agreed a landmark two-year deal to become the official shirt sponsor of Spanish top flight soccer side Levante.

In Brazil, Atletico Paranaense have partnered with Inoovi, a Hong Kong-based company that helps companies or individuals create their own cryptocurrency.

Optical Express has become an official partner of the Professional Golfers’ Association (PGA) in a three-year deal.

Ladies Professional Golf Association (LPGA) Women’s World Championship has extended its title sponsorship deal with banking group HSBC until 2020.

Energy systems manufacturer Viessmann has furthered its ties in winter sport by signing on as a main sponsor of the International Ski Federation’s (FIS) Nordic World Ski Championships in 2019 and 2021.

Nascar Xfinity driver Kaz Grala has that he and Fury Race Cars have obtained a partnership deal for Saturday’s race at Daytona International Speedway that sees his number 61 Ford sponsored by Kiklos Greek Extra Virgin Olive Oil as well as Marlow’s Tavern.

Media Rights

Discovery Communications-owned sports channel DSport has acquired the rights to broadcast the 2018 Major League Soccer (MLS) season in India.

Amaury Sport Organisation (ASO) has struck broadcast rights deals in a host of overseas markets ahead of the 2018 edition of the Tour de France cycling race. Colombian commercial broadcaster Caracol has agreed a deal through 2023; pay-television broadcaster BeIN Sports has also extended its deal for the Middle East through for the same length of time, international sports broadcaster ESPN will cover the Tour in Latin America until 2022; and Chinese state broadcaster CCTV has committed to 2021. Indian pay-television broadcaster DSport has signed on as a new rights partner but length was announced for the contract.

Personal Endorsement

NetJets, private aviation prover, has announced a partnership with German tennis star Angelique Kerber


Net Insight has been selected by the Swedish Football Association (SvFF) to deploy a platform for the soccer governing body's nationwide Video Assistant Referee network (VAR).

Bidding & Hosting

Formula E will return to China with the city of Sanya hosting an event during the 2018/19 season of the electric car-racing series.

Doughnut of the Day

Tyler 'Ninja' Blevins has used his popular Twitch stream to announce an endorsement — this time with Uber Eats — for a third week running. As a part of the deal, the service challenged the gamer, a former driver for the company, to eat one Uber Eats-delivered doughnut from Stan’s Donuts & Coffee after every elimination in his first game of Fortnite on stream following his announcement.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story