Real Betis have signed a partnership deal with esports company Esportia in a bid to expand the top-flight Spanish soccer club’s presence in the gaming industry.
The La Liga club have signed an agreement which will see Betis compete across several video game titles, which are yet to be announced.
A club statement on the deal said: ‘Esports is growing strongly worldwide and the club considers it to be one of the most important strategic projects for the coming years. The objective is to connect with the new generation and use it as a tool for internationalisation of the club.’
The club have previously competed in the Virtual Football Organization (VFO) esports league, joining in 2016, and taking part in tournaments based on EA Sports’ FIFA video game series.
Real Betis join a number of top-flight Spanish clubs in signing recent partnerships with Esportia, both Getafe and Villarreal are among the company’s recently acquired other clients.