The RDA and Zeus Sports Marketing agencies have been appointed to sell the international media rights to the Tie Break Tens short-form tennis competition.
The companies have signed two-year deals ahead of next week’s edition of the event in Melbourne, Australia, which will mark the first time the tournament has been staged outside of Europe, with further events in New York, US and the Spanish capital of Madrid to come in 2018.
The partnership initially covers rights for Australia, Canada, Germany, Japan, sub-Saharan Africa, Eastern Europe and the Caribbean.
A Tie Break Tens match consists of a super tie-break to ten points, meaning that a full tournament can be held in one night. The competition was first played in December 2015 at London’s Royal Albert Hall, where Britain’s Kyle Edmund defeated compatriot Andy Murray in the final.
The Melbourne leg is scheduled to be staged on 10th January at the Margaret Court Arena, and will feature world number one Rafael Nadal and 12-time Grand Slam champion Novak Djokovic, along with Australian duo Nick Kyrgios and Lleyton Hewitt.