Formula One team Renault Sport have agreed a partnership with RCI Bank and Services.
The logo of the French finance company, which is a subsidiary of automobile manufacturer Renault, is to be shown on the R.S.17, the racing car driven by the Renault Sport team, starting this weekend at the Malaysian Grand Prix.
‘’The arrival of RCI Bank and Services is excellent news for Renault Sport Formula One Team,” said Jérôme Stoll, president at Renault Sport Racing. “The extraordinary marketing platform represented by Formula One makes it possible to publicise and grow Groupe Renault in all its dimensions and in particular its financial and service activities.
“We share the same passion for mobility, performance and innovation with RCI Bank and Services, so this partnership is logical and mutually beneficial. We are proud to accompany RCI Bank and Services in its international development.”
Gianluca de Ficchy, managing director at RCI Bank and Services, added: “The goal of RCI Bank and Services is to facilitate the automobile use of Alliance brand customers. In joining Renault Sport Formula One Team, we will participate in a genuine technological and human adventure.
“This partnership will allow us to grow our presence and support our international growth. It will also contribute to our ambition to develop new automotive mobility services to become one of the key players in this market.”