Rolling sports business news wrap: Every deal, every day

Top story: Rangers join rivals Celtic in teaming up with Konami.

Rolling sports business news wrap: Every deal, every day

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Top story

Scottish Premiership side Rangers have partnered with Konami just one day after their arch-rivals Celtic announced a tie-up with the video game giant.


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The deal will see the top-flight outfit star in the upcoming PES 2019 soccer game, with faces of all of the team’s players to appear on the game, as well as the club’s Ibrox Stadium.

Rangers managing director Stewart Robertson said: “We are delighted to have entered in to this new partnership with Konami and are excited to see the club and the players perfectly represented within PES 2019.”

“Scottish football enjoys some of the loudest and most ardent fans of any league, and we look forward to this passion manifesting as Rangers makes its debut in PES 2019,” added Jonas Lygaard, senior director of brand and business development at Konami.

Fans of the Scottish soccer giants will also have the opportunity to buy a limited edition of the game with unique Rangers-themed packaging. All versions of PES 2019 are set to be released on 28th August.


Minor League Baseball (MiLB) has partnered with Cartoon Network to integrate the animation network’s original series at ballparks throughout the summer.

Second-tier English soccer club Blackburn Rovers have announced legal services company Watson Ramsbottom Solicitors as their back-of-shirt sponsor for the upcoming 2018/19 season.

US college football’s Bahamas Bowl has been renamed as the ‘Makers Wanted Bahamas Bowl’ as a result of a partnership with Elk Grove Village, which becomes the first non-tourist municipality to title sponsor a bowl game.

Second-tier English soccer club Bolton Wanderers have announced The University of Bolton as their new stadium naming rights partner, which will see The Macron renamed The University of Bolton Stadium.

Richmond Raceway has announced US insurance company, Markel, as the naming rights partner for its US$30 million in-field redevelopment project, which will be known as the Markel Entertainment Plaza.

The Alfa Romeo Sauber Formula One team have announced a one-time race partnership with online gaming and entertainment company for this year’s Japanese Grand Prix.

Japanese motorcycle manufacturer Yamaha has signed a four-year agreement to become the official motorbike supplier of the Vuelta a España cycling grand tour.

Formula One has named Texas-based company Hotels for Hope as its official room booking provider.

The 2018 Glasgow European Championships has partnered with Airbnb as the event’s official provider of alternative accommodation.

New Zealand’s equestrian Auckland Racing Club has signed up Moët & Chandon as its official champagne provider.

Italian soccer giants Inter Milan have announced their three-year partnership deal with Italian e-commerce company, ePRICE.

Italian Serie A2 Volleyball team S.lle Ramonda-Ipag has added domestic window supplier D&V Serramenti as an official sponsor.

Brazilian Serie A soccer side Vasco da Gama have reached a shirt sponsorship agreement with US video communications application, Zoom.

Media Rights

US live streaming platform FloSports has announced a multi-year partnership with the Southern Intercollegiate Athletic Conference to exclusively cover more than 50  college football and basketball games.

Sunset+Vine  has been appointed by UK broadcaster Premier Sports’ to produce its live coverage of the Guinness Pro14 rugby union competition for the next three years.

American Spanish-language provider, Spectrum Deportes, will become defunct on 15th August due to a “lack of viewership”, according to a report from The Drill LA.

The World Dodgeball Association (WDA) has signed a multi-year deal with Canadian company Protocol Sports Marketing, serving as the exclusive television and streaming rights distributor for all WDA events.

Politics & Governance

Major League Baseball’s (MLB) Oakland Athletics have re-packaged their season tickets allowing fans to purchase a package of games including tickets with a variety of seat locations throughout the season.

Dodgeball of the Day

ESPN is bringing the fictional ‘ESPN 8: The Ocho’ back to life for one day only.

The network made famous by the movie ‘Dodgeball: A True Underdog Story’ is dedicated to airing random and bizarre sports.

For its one-off return ESPN 8 will start and end the day by playing the film, with the likes of the Best of Chess Boxing, Cornhole’s ACL Pro Invitational, the 2006 Krystal World Hamburger Eating Championship, the World Ping Pong Championship, airing in between.

The day of special programming will be available on ESPN 2 on 8th August.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story