Top-tier Scottish soccer side Rangers have announced a three-year technical sponsorship deal with Hummel.
Starting from next season, the Danish sportswear brand will supply the Scottish Premiership outfit with three bespoke playing kits each year until the end of the 2020/21 campaign.
The deal marks the end of the club’s partnership with German manufacturer Puma. Rangers said that they conducted an extensive tender process to find a replacement and received more than ten offers before choosing Hummel as their preferred option.
Rumours of the partnership first surfaced on social media last week. The financial terms of the agreement have not been made public, but the Daily Record newspaper is reporting that the deal is worth UK£10 million (US$13.9 million).
“We are delighted to announce that our new kit supplier from next season will be Hummel and we are sure the fans will love the design of the new shirts featuring the famous Hummel chevrons for the first time,” said Rangers managing director Stewart Robertson. “We would also like to place on record our thanks to Puma for their support over the last few years.”
“We are extremely proud to have been chosen as the new technical partner to one of the world’s oldest and most famous football clubs,” added Hummel International chief executive Allan Vad Nielsen. “At Hummel we pride ourselves in doing things a little differently by adding that extra twist and a bit of character to all that we do.
“Over the next three years we will endeavour to provide the players, staff and most importantly the supporters of this great club with an exceptional range of products both on and off the field and we look forward to joining you on your journey back to the top of the league.”
Rangers moved back up to second in the Scottish Premiership with a 2-1 win at home to Hearts at the weekend. They make the short trip across Glasgow to play Old Firm rivals Celtic in their next game on Sunday, when their neighbours will secure the league title with a win.