Indian Premier League (IPL) team Rajasthan Royals have entered a cricket development partnership with Kooh Sports.
The Twenty20 franchise, owned by Lachlan Murdoch, Shilpa Shetty and Raj Kundra, will enlist the services of Mumbai-based Kooh Sports to set up training and education centres for youngsters across India aged 5 to 19. The centres will be created within selected schools and are intended to provide a specialised environment for children to learn core cricket skills as well as a better understanding of nutrition and mental and physical wellbeing.
Kooh Sports chief executive Prabhu Srinivasan said: "At Kooh, it is our endeavour to elevate the state of sports in the country through various innovative programs. The creation of sports development centres is one such offering and will focus on core cricket skills alongside physiological, nutritional and psychological needs for kids taking up the sport. We are excited to partner with Rajasthan Royals as this initiative will cut across the standard learning programmes and will draw on the knowledge of experienced professionals to help kids take on a sport and pursue a career in it."
Rajasthan Royals chief executive Raghu Iyer said: "We at Rajasthan Royals are really happy to join hands with KOOH Sports to roll out development centers across the country. We are also extremely happy that Kooh Sports has the backing of TCS and HDFC, both of whom have been our long-standing sponsors."