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Rai finally reaches Olympic deal with Sky Italia

15 July 2013 | Posted in Broadcast, Olympics, Europe | By James Emmett

Free-to-air Italian broadcaster Rai has reached an agreement with Sky Italia to sublicense broadcast rights to the Sochi winter Games next year and the Rio Olympics in 2016.

After protracted negotiations, a deal worth between €60 million and €100 million, as well as advertising space, to Sky has been signed.

Sky Italia will have live coverage of Sochi 2014 exclusively, with Rai showing highlights each day, while Rai will share live rights for Rio 2016.

Sky Italia was obliged to sublicense the rights to a free-to-air partner under International Olympic Committee (IOC) regulations.

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